Method

Methodology

A calm checklist beats hot takes. Here's the one we run.

1. Claim reading

We read the sales page end-to-end and write down every concrete claim — what the product promises to deliver, in what time frame, for whom. Vague language ("change your life", "unlock the secret") gets noted but doesn't earn weight.

2. Receipt check

For every concrete claim we ask: where does the evidence live? Public studies, verifiable testimonials, transparent track records, refund policy, creator history. If the only "proof" is a montage on the sales page, that's a flag.

3. Price-path mapping

We map the funnel: front-end price, immediate upsells, recurring billing, optional add-ons. We note where the path is clear and where it's manipulative.

4. Refund mechanics

ClickBank's standard policy is 60-day refund, but vendor cooperation varies. We record what the vendor's own page says about refunds and flag any contradictions.

5. Verdict tier

Each finished review carries one of four verdicts: Recommend, Conditional, Skeptical, Avoid. Stubs in the catalog show no verdict yet — we work the list as time allows.